Learning from European Capitals of Culture Program in Developing Urban Tourism

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Learning from European Capitals of Culture Program in Developing Urban Tourism

Original Article, D29
Jalalian Hosseini SM, Pourjafar MR, Ranjbar E.
Journal. Civil Eng. Urban. 4(2): 184-194. 2014

ABSTRACT: Cultural potential in today's urban design literature is considered as an efficient tool in urban regenerating in addition to improving urban tourism. The integrated decision of European countries in organizing the European capital of culture program since 1985 followed specific goals, such as attracting international tourists. Considering the Islamic capital of culture program and selection of Mashhad as Cultural Capital in 2017, this paper attempts to examine the European capital of culture program to study their achievements. The Research method of this article is an analytical - descriptive method based on content analysis of two group of documents: The first group of documents are those provided by the EU for selection and evaluation of cultural capitals, and the second group consists of 5 cultural capitals' documents from different parts of Europe. Results of analysis indicate that by selection of each city as the capital of culture, the whole country gets involved in the program and a wide range of projects from micro to macro levels will be planned for the city in different cultural contexts. This program has had different results and impacts, some of which include: representing cultural and historical origins, attracting more local, national and international tourists, improved international image of the city, presentation of different art groups creativity, different rate of tourist attraction, Improving economic infrastructure, enhancing national pride and confidence and strengthening cultural cooperation in Europe.
Keywords: Capital of Culture Program; Europe's Experiences; Urban Tourism

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